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How COVID-19 is Affecting the Aussie Spirit

By: McCrindleNew national research from Mainstreet Insights of 1,002 Australians shows that COVID-19 is having a substantial impact on the Aussie spirit, our relationships and spirituality.Aussie spirit takes a hitAn increase in COVID-19 cases has seen a decrease in Aussie spirit. Waking up to...

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The Global Population is Set to Peak in 2064

By: McCrindleThe latest population modelling shows that the dire forecasts of global overpopulation and food shortages are unlikely to eventuate.Indeed, the challenge for many countries will not be managing population growth, but trying to attract migration to deal with population contraction. It...

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In Defence of the Name Karen

By: McCrindleMuch has been made of the name Karen in popular culture recently. Through memes and social media, the name has been used as a euphemism for a woman of privilege who is demanding at the expense of others.Yet the Australian births data paints a very different picture.Karen is one of the...

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The Silver Lining of COVID-19 – Fewer Colds and Flus

By: McCrindleAustralians are projected to experience an average of 2.5 fewer colds and flus as a result of social distancing and hygiene practicesMore than two in five Australians (41%) have experienced fewer colds and flus since social distancing and hygiene practices were introduced compared to...

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The Future of Work and the Skills Needed

By: McCrindleThe future of work is defined by more than just technological change. It is also impacted by sociological change.As of 2020 there were more Australians born since 1980 than before it, meaning that Generation Y (born 1980 to 1994), Generation Z (1995 to 2009) and Generation Alpha (born...

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Australia’s Top Baby Names 2020

By: McCrindleEach year Australia’s states and territories publish the top names given to babies in the previous year. McCrindle collates this data from the respective states and territories, analyses it, and uncovers the nation-wide trends. The data is in, and Australia’s top baby...

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The Impact of COVID-19 on the Next Generation

By: McCrindleThere is a generation that comprises more than 1 in 7 people, who are influencing the purchasing power of their household and are key to the future, yet few people have heard of them. Within the next four years they will outnumber the Baby Boomers, and many of them will live to see...

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