Office: 1300 0 WAYFM (92936) - Studio: (03) 6724 3065 wayadmin@wayfm.org.au

Can Your Business Be Trusted?

By: Michael McQueenMore than any other time of history, we have trust issues. As our era has seen so many of the institutions that once stood as societal backbones crumble beneath scandals, lies and alternative facts, the value of trustworthiness has skyrocketed in its scarcity.Whether in our...

Read More

Why Trust Is 2021’s Most Valuable Currency

By: Michael McQueen“It is trust, more than money, that makes the world go around.” [1] This statement of Columbia University economics professor Joseph Stiglitz finds new relevance in today’s circumstances. With the past year presenting unprecedented threats and challenges to...

Read More

Creating Your Business Name and Slogan

By: Alex CookYour business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and Cola’, they ask for a...

Read More

How to Maintain Momentum by Pruning Your Practices

By: Michael McQueen One of the most valuable lessons this year has taught us is that the life we were living pre-COVID isn’t necessarily the one we are seeking post-COVID. Though we have been longing for life to get ‘back to normal’ since the pandemic hit, there are many parts of...

Read More

How the Past Paves New Paths to the Future

By: Michael McQueenBritain’s first female Member of Parliament, Lady Astor, once observed: “The main dangers in this life are the people who want to change nothing – or everything.”She is absolutely right. There are many companies that are so embedded in the past that they...

Read More

Would Your Business Values Pass the Test?

By: Michael McQueenIn a season of intense global uncertainty, unpredictable business conditions and politics of more tension and division than ever before, a stable, predictable and trustworthy presence is of priceless value.Especially in uncertain times, businesses that act with transparency are...

Read More