About Way FM
Broadcasting inspiration, encouragement and Hope to Northern Tassie and beyond
The government has designed community radio to rely on some listener support. It does not allow stations to be dependent solely on sponsorship and limits sponsorship income potential by placing strict restrictions on how much can be played. Way FM believes being reliant on listener support and sponsorship income is perfect for Christian radio in Launceston.
Here are some reasons why:
-As a listener supported station Way FM will always value its listeners – our listeners provide a significant source of our income.
- As a community broadcaster we cannot change our focus. We are licensed as a Christian station. If we were a commercial station, nothing would prevent us from changing our direction if financial pressure was brought to bear.
- You won’t be bombarded with too many sponsorship announcements. By law you will never hear more than 5 minutes per hour. Most commercial stations play over 12 minutes of ads every hour.
- Giving to Way FM makes many listeners feel involved. It’s their way of sharing their partnership with us.
So when Way FM asks for your financial support it’s not always because something is wrong. It’s simply that we rely on donations in order to remain on-air. Given we are, and always will be, listener-supported.