105.3WayFM is a listener-supported community station that relies on the ongoing generosity of its listeners to bring Launceston a positive, family focussed radio alternative.
Launceston’s 105.3, 98.1 and wayfm.org.au
Broadcasting inspiration, encouragement and hope to northern Tassie and beyond!
The government has designed community radio to rely on some listener support. It does not allow stations to be dependent solely on sponsorship and limits sponsorship income potential by placing strict restrictions on sponsorship content.
105.3 WayFM believes being reliant on listener support and sponsorship income is perfect for Christian radio in Launceston.
Here are some reasons why:
As a listener supported station 105.3WayFM will always value its listeners – our listeners provide a significant source of our income. As a community broadcaster we cannot change our focus. We are licensed as a Christian station. If we were a commercial station, nothing would prevent us from changing our direction if financial pressure was brought to bear.
You won’t be bombarded with too many advertisements, or sponsorship announcements, on 105.3WayFM. By law you will never hear more than 5 minutes per hour. Most commercial stations play over 12 minutes of ads every hour.
Giving to 105.3WayFM makes many listeners feel involved. It’s their way of sharing their partnership with us.
So when 105.3WayFM asks for your financial support it’s not always because something is wrong. It’s simply that we rely on donations in order to remain on-air. Given we are, and always will be, listener-supported, 105.3WayFM also has another way for you to partner with us which we hope will make showing your support even easier called WayFM Partners.
As a WayFM Partner, you can pledge a nominated set amount to 105.3WayFM. We will automatically deduct your pledge each month from your nominated account and at the end of each financial year send you a receipt for claiming on your tax return.
Paying your pledge in smaller monthly instalments means we are less of a burden on your finances. And the regular income enables us to budget more effectively.